Today people don’t have enough time to read all the content on your websites. They are very busy and easily get bored with tons of words and bunch of content pages. They just want to understand how your product or offering can help them solve their problem.
The first step in growth is successful communication about who you are, what you do, and why your audiences should care. So how could you explain your service or product in a minute?
Magically, there is something which can explain an idea or sell your product. Called 'Explainer Videos'.
Let's see an example how a animated marketing video explains a service in only 30 seconds:
90% of online shoppers said they find video helpful in making shopping and buying decisions. Even, The crowdfunding platform says that projects that use video have a better rate of funding 50% vs 30%
By combining visuals with a voice-over, it’s possible to create an experience that can’t be achieved with text, visuals or audio alone. If you want to make your pitch perfect you need an explainer videos to do the job perfectly.
Not believable? Then ask Michael Dubin, Founder of Dollar Shave Club.
In the first three months after the startup posted the clip on YouTube racked up 5 million views. In the first 48 hours after the video debuted on YouTube, some 12,000 people signed up for the service. According to Michael Dubin, the spot only cost $4,500 to produce. Now That video has more than 20,000,000 views. This is really awesome!!
I hope this article helps you to understand the value of Explainer video and Why business need this.